Attending a virtual trade show can be a great way to learn, connect with potential customers and partners, and promote your business. With the right tips and tricks, you can maximize the impact of your virtual event presence and make sure it leads to tangible results.
As you would do at an in-person trade show, make sure to select a booth location on the virtual platform that best matches your target audience and goals. Be sure to consider the foot traffic of that area and the visibility of your booth so that it stands out from the crowd. It can help to create custom graphics or videos for your booth that showcase what makes you different from your competitors. Additionally, ensure that someone is always present in your virtual booth during show hours so you are able to capture leads.
When attending a virtual trade show, it's important to put your best foot forward, just as if you were attending in person. Investing in a professional online presence is essential for elevating your virtual brand, engaging with leads, and ultimately succeeding at the event. Take the time to create engaging visuals such as logos, images, and videos that represent who you are and ensure these assets are up-to-date. Additionally, leverage promotions such as games or giveaways during the event to make sure attendees remember your name.
Creating custom content specifically for a virtual event gives attendees something engaging to engage with - after all, that’s why anyone would attend any kind of trade show. Building off your existing brand and showcasing what your company has to offer in a visually appealing way is essential. From making sure your logo is prominent throughout all channels associated with the event to creating interesting graphics and videos that capture attention, branded content can be effective at spiking engagement at virtual events.
Live video chat technology is a great way to engage with prospects at a virtual trade show. Think about ways that you can leverage live video chat like giving out specific times for interviews, tours of your company or its products and services, or hosting Q&A sessions. You’ll be able to create meaningful connections that would have been impossible before technology enabled digital events.